Post by account_disabled on Dec 6, 2023 0:21:02 GMT -8
How to run a company blog well? by cloudity | PublishedSeptember , Guest post by DevaGroup. Running a company blog may seem like a simple task that does not require planning. In fact, it's quite the opposite. Creating interesting and engaging articles requires prior preparation. A publication plan is necessary, containing not only valuable topics, but also keywords tailored to them and a draft of the content. However, there are tools that will help streamline this process. How to start running a company blog? Maintaining a company blog is an important part of marketing activities aimed.
At building the company's image as an expert Email Marketing List nd increasing brand awareness among customers. For this reason, a company blog should be closely related to the products or services offered. Conducting it on a completely different topic is completely pointless and will not bring results. It is worth starting to build a blog by defining technical issues, including: whether it will be implemented as a subdomain, e.g. blog.mojastrona.pl, or in the main domain, e.g. mojastrona.pl/blog.
Each option has its advantages and disadvantages, one that will be best in a given situation. In terms of SEO - the second option is better, because blog content will directly support the visibility of the offer page. Before you start creating content, you should also consider the structure of your blog, i.e. categories and tags, so that they are intuitive for users. Therefore, you should not create categories and tags with the same names or too many of either. It is also not recommended to index them if they are used only for navigation and sorting of articles, and what is more, they sound the same or similar to the names of the.
At building the company's image as an expert Email Marketing List nd increasing brand awareness among customers. For this reason, a company blog should be closely related to the products or services offered. Conducting it on a completely different topic is completely pointless and will not bring results. It is worth starting to build a blog by defining technical issues, including: whether it will be implemented as a subdomain, e.g. blog.mojastrona.pl, or in the main domain, e.g. mojastrona.pl/blog.
Each option has its advantages and disadvantages, one that will be best in a given situation. In terms of SEO - the second option is better, because blog content will directly support the visibility of the offer page. Before you start creating content, you should also consider the structure of your blog, i.e. categories and tags, so that they are intuitive for users. Therefore, you should not create categories and tags with the same names or too many of either. It is also not recommended to index them if they are used only for navigation and sorting of articles, and what is more, they sound the same or similar to the names of the.